Consumer fraud is unlawful conduct during a business transaction, which results in damages to a consumer. Consumer fraud might take the form of deception, misrepresentation, false promises, or concealment of fact, to sell or advertise products and services (with the intent that consumers rely on these untruths). When services or products do not perform as advertised, the purchaser’s legal rights have been violated. Overcharging and hidden fees also constitute consumer fraud. Consumer fraud might happen in person, over the phone, via mail, or on the Internet.